Levi RedWire DLX, iPod In Your Jeans
Levi is actually coming out with iPod compatible jeans. Called the The Levi’s RedWire DLX, it will be available for both men and women, worldwide, in fall 2006.
“The Levi’s RedWire DLX Jean is the latest extension of the Levi’s brand leadership position by merging fashion and technology that provides consumers with the most innovative way to enhance their portable, digital music lifestyle,” said Robert Hanson, Levi’s U.S. brand president.
“In designing the jeans we considered both function and fashion – the result is a uniquely functional, yet stylish, great fitting jean.”
The MacWorld Expo 2006 is fast turning into a playground for mixing fashion and technology. The ubiquitous iPod has seen accessories aplenty; now it’s the turn of Levi to join the bandwagon.
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